on the floor jennifer lopez
The final ending was selected by fans, who were opted to vote between three alternative endings. Scenes in the video depict an underground club culture and with the styling, choreography and fashion paying homage to the dance-beginnings of Lopez's career. It premiered simultaneously on American Idol and through Vevo. It received critical acclaim for showcasing the best of Lopez's abilities as a dancer and for its expensive high quality finish, that critics felt complemented the song which also received a warm reception.
Lopez's seventh studio album, Love?, has been in conception since late 2007 and early 2008. Then, under contract to Epic Records, Lopez released "Louboutins", a song written and produced by The-Dream and Tricky Stewart, as the project's lead single. However, upon release the song failed to garner any airplay, despite topping the Billboard Hot Dance Club Songs chart. Lopez subsequently left Epic Records, by mutual consent, citing that she had fulfilled her contractual obligations and now wished to release the Love? with a new label. Upon signing with Island Def Jam Music Group, Lopez worked further with The-Dream and Tricky Stewart, in addition to working with new collaborators such as RedOne. It wasn't until January 2011 that Lopez teased the media about the new lead single for Love? In a tweet on her official Twitter account, Lopez posted: "I see u @RedOne_Official! We're making BIG things happen 'On the Floor' this new year!!!". Subsequently on January 16, 2011, an unfinished snippet of "On the Floor" leaked online via Rap-Up.com. It was produced by RedOne and features a rap from Pitbull. It is the second time that Lopez and Pitbull have collaborated on, the first being "Fresh Out the Oven", the leaked 2009 club single which reached number one on the US Hot Dance Club Songs chart.
According to the Los Angeles Times's Gerrick D. Kennedy, a full length unfinished version leaked online over the same weekend, just in time for Lopez's new L'Oreal commercial which premiered during the telecast of the 68th Golden Globe Awards ceremony in Los Angeles. The timing of the leak also coincides with Lopez's debut as a full-time member of the judging panel on season ten of American Idol. Lopez confirmed the single's title as "On the Floor" during the red carpet ceremony at The Golden Globes, before appearing On Air with Ryan Seacrest radio show the following day for the song's live world premiere. Following its premier, the official version of "On the Floor", along with the single cover, were uploaded to Ryanseacrest.com. The site's editor Sadao Turner, revealed that the final master of the song was different to the previously leaked and unfinished version. "On the Floor" made its debut in the United Kingdom, on January 28, 2011 when it was played by DJ Scott Mills on his radio show, Ready for the Weekend. Benji Eisen from AOL Music stated that Lopez had used "genius marketing and branding" by synchronising the digital release of "On the Floor" with the premiere of its music video on American Idol. It was added the B-playlist on the UK's biggest mainstream radio station, BBC Radio 1, on March 16, 2011.
In "Party O'Clock" DeLuna sings "Party in Ibiza, Party in New York/All the way to Africa/Love in the Caribbean/On my way to Vegas" whereas Lopez sings the nearly identical line "Cuz London to Ibiza/Straight to L.A. New York/Vegas to Africa" in "On the Floor". When speaking of the "On the Floor," Lopez said that she wanted a song that would evolved her sound, "it feels like me today, which I like. It's not something that you hear and you're like, 'That's not her,' but you also go, 'Is that her? I like that. It's new,' and that's what I wanted. I wanted it to be very me, but I wanted it to be me not from my first album or my second album, but for today." Meanwhile, Lopez said she had to record "On the Floor" because it captured both sides of her career, singing and dancing. "The minute RedOne played it for me, I made him play it 20 times in a row, and I just sat there at the board and I kept listening to it and listening to it ... Because I really feel like, emotionally, I connected to it, but also because of how much I love to dance and how much that's always been such a big part of who I am since I started. Since I was a little girl, I just totally connected with the idea of getting out there.